The three things I did to turn my idea into an offer I am excited about

1. Understanding how to write for social media

This was a lightbulb moment for me. Learning how to write about my experience in a way that is not a “me, me, me” story finally helped me uncover the essence of my message, and it helped me clarify the connection between my experience as a marketer and as a recovering perfectionist.

2. Developing my own system to create content

This is the best advice I can give to an overthinker — ADD CONSTRAINTS. Perfectionists go down rabbit holes of knowledge before they feel ready to create. To keep myself from spinning in the same place, I need to add constraints that will help me focus. This starts with my co-working hours and the system I’ve set up to write and plan content.

3. Doing the emotional work to change the stories I had about loving and accepting myself.

I don’t care how you are doing your marketing right now — if it’s you or if you are paying someone else, your strategy will be a flop if you are not taking care of the stories that tell you what you can/cannot do, what you should/should not do, etc.



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Carolina Chanis

Carolina Chanis


I write about the emotional courage it takes to start a thing…from the lens of an extreme perfectionist